Millennials not cheap, just unemployed

In recent years, we millennials have developed a reputation as the “cheapest generation.” A recent article in Time magazine carried the headline, “Millennial Shoppers: Big on Browsing, Not Splurging.” Writer Brad Tuttle argued that millennials are “big fans of convenience and cheap prices.” Tuttle wrote about how marketers have difficulty determining how to make us reach into our wallets. The article cites research from NPD Group,...

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