Stillman school of business to open market research center
The Stillman Market Research Center includes an one-way mirror observational room for educational purposes. www.shu.edu
The Stillman School of Business will be hosting the grand opening of its Market Research Center, which has been in use for most of the school year, this Tuesday at 8:30 p.m.
Located on the sixth floor of Jubilee Hall, the MRC serves as a place for students to gain hands-on experience with both qualitative and quantitative market research for both local businesses and classroom projects, according to Adam Warner, director of the MRC and marketing professor.
"I think what we have done thus far has been a win-win for the students and the business school," said Warner. "Communication for partnerships for students is great to get hands-on work, and for the business school it is a great way to do research we probably would not have done."
Warner also said the center is a unique resource for a college campus, one of only a handful in the New York metropolitan area. The center is hoping to expand research efforts beyond the South Orange area.
The center's official opening is on Tuesday due to the availability of keynote speaker Jim Chambers of Kraft Foods, according to Warner and the press release.
Last semester, both students and faculty used the center with local businesses such as the UPS store, Stony's, Munchie's, University Sub Shop, Town Hall Deli and Beaded Path, also according to Warner.
This semester the students have used class time and class projects to do research for Gourmet Dining Services, Greek Life, the Teaching Learning and Technology Center, Walsh Library and the University's bookstore.
Partnerships, which normally last a full semester, to research for local businesses allow students to address real world issues and make the environment more conducive to students.
According to the press release, local establishments have seen great increases in business since working with the MRC.
The center is open to any students. In particular marketing students will use it in a new Qualitative Marketing Research course to be offered next semester.
According to the press release, "the MRC includes an interview room complete with camera and microphones, an observation room with a one way mirror overlooking the interview room and easy internet access."
The MRC has a Facebook page, which can be found by searching "Market Research Center," as well as its own live website. Warner said both the Facebook and website are still being improved.
Charlotte Lewis can be reached at email@example.com.
Get Top Stories Delivered Weekly
From Around the Web
More thesetonian News Articles
Recent thesetonian News Articles
Discuss This Article
MOST POPULAR THESETONIAN
GET TOP STORIES DELIVERED WEEKLY
FOLLOW OUR NEWSPAPER
LATEST THESETONIAN NEWS
- Phone app tips parents off to class skips
- Shedding blue light on safety
- 'Stalking: Know it. Name it. Stop it.'
- Seton Hall community reacts to proposed medical school
- Faculty will meet to discuss proposed School of Communication and the Arts
- Anticipated storm disappoints
- Tech advances could mean end of snow days
RECENT THESETONIAN CLASSIFIEDS
FROM AROUND THE WEB
- Workers Say a Good Cup of Coffee Can Make Entire Workday...
- Fresh Fruit Delivers Fun and Nutrition
- Say No to the Knife: Reduce the Likeliness Of Surgery...
- Give Your Kitchen a New Look With a Lighting Update
- Garden Project Spreads Its Roots in Urban Areas
- The Need for Voluntary Insurance Is on the Rise
- How to Be More Productive During Your Business Flights
- It's Never too Late to Start Living Healthy
- Revive tus objetivos de verte saludable en 2015
- Debunking Common Tax-Filing Myths
COLLEGE PRESS RELEASES
- WHOLE YOU CHALLENGES THE HEALTHCARE INDUSTRY AND PUBLIC TO HELP FIND SOLUTIONS FOR THOSE WITH ORAL AND VISION LIMITATIONS
- 10 Reasons Why Cancun is the Spring Break Mecca of the World
- What's Next in Learning Spaces?
- carpooling, Europe's No. 1 ridesharing app, debuts in U.S. to college market
- PwC US Launches CareerAdvisor