The Coca-Cola Company’s trial run of the RIPPLE initiative has officially been implemented at Seton Hall with two cents being donated about 1,500 times since the start of the fall 2015 semester.
SHU community members will be asked if they want to donate two cents when they purchase a Coca-Cola product, said Michael Garcia, director of Business Affairs.
Customers will be “adding their two cents” to raise funds to support a cause that SHU representation will choose in December at the end of the trial.
The money raised on campus will be matched by Coca-Cola up to $5,000.
Funds raised can go towards women’s economic empowerment, safe drinking water initiatives or projects in African communities that are supported by the EKOCENTER initiative, as seen on the Coca-Cola Company’s website.
Garcia shared an update as of the morning of Sept. 28. “$29.36 has been donated from the community at the Pirate Express, Dunkin’ Donuts, Leafs and Grains, BYOB, and Pirate’s Cove registers,” Garcia said. “All GDS (Gourmet Dining Services) registers outside of the board plan are
set up to accept the donation, as are the registers at the (University) Bookstore that were recently added to the program.”
Students are reporting that they are not being asked to donate towards the project.
Courtney Jenney, freshman journalism major, had not even heard of the initiative before reading about it in The Setonian.
“They should advertise the initiative better. I think I remember seeing some of the small signs, but I don’t go to any of the places where donating is possible on a daily basis,” Jenney said.
Despite not being asked to donate in the past, Jenney said she will donate in the future.
Stephanie Rose, a public relations and communications representative from Coca-Cola, explained the reasons behind the company’s charitable nature.
“We are a world leading company so we have a global responsibility,” Rose said. “Millennials have the most passion; they’re so well connected through social media and love to share.”
Alexandra Gale can be reached at firstname.lastname@example.org.